Black Friday Viral Deal

| Fashion | No Comments
KICK IT IN THE FRONT SEAT THIS FRIDAY! GO VIRAL WITH IAMTREND’S OUT OF THIS WORLD BLACK FRIDAY DEAL! With black Friday discounts incoming at every turn, choosing where to...

Iamtrend Eyewear x Skoon Skincare

| Beauty | No Comments
IAMTREND EYEWEAR X SKOON SKINCARE THE PERFECT DUO TO MAKE THIS SUMMER YOUR BEST ONE YET As we draw closer to beach season, it seems obvious what most of us...

5 Times Sunglasses Saved Monday

| Fashion | No Comments
5 TIMES SUNGLASSES SAVED MONDAY - AND THE EYEWEAR STYLES THAT GOT US THROUGH IT While admittedly to hide that inevitable eyeroll when someone says “Mondays are the best day...

The Transparent Trend

| Fashion | No Comments
Transparent Sunglasses The Transparent Trend It was June of 2008 when WHOWHATWEAR fashion forecasters touched on what would later become fashion’s most lustrous eyewear trend; transparent sunglasses and opticals. Fast...

Iamtrend Eyewear Chains

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Iamtrend Eyewear Chains Revamp your eyewear collection this spring with Iamtrend’s latest statement eyewear chains. Accessorizing your favourite eyewear can instantly give your look an updated feel, and in today’s...

Fashion Week Eyewear Kit

| Fashion | One Comment
Ultimate Fashion Week Eyewear Kit As all of South Africa’s fash-pack head to AFI’s latest offering, aka the Mercedes Benz Joburg Fashion Week (MBJFW) we too have readied ourselves and...

50 Shades of Cool

| Fashion | No Comments
Effortless eyewear trends to try now Amidst the many eyewear styles to debut fashion week runways across the globe, streetstyle icons have managed to shape which of these become some...